The importance of providing excellent customer service in any business is indisputable and often the difference between successful businesses and those that are not.

Emotional Intelligence (EI) approaches to customer service excellence offer an effective tool for establishing meaningful connections with customers, enabling organizations to better understand their needs, wants, emotions and goals. 

An EI approach puts the emphasis on understanding how people feel, why they feel a certain way, and how organizations can tap into these feelings in order to provide outstanding service. 

Additionally, by recognizing the unique qualities of each customer's individual experience organizations can establish stronger long-term relationships as well as anticipate future needs more successfully.

With this method of "servant leadership," companies should be able to provide solutions tailored specifically to individual customers while also creating a more positive overall shopping journey leading to increased levels of customer satisfaction and loyalty.